![]() ![]() (2010) DEWmocracy II: Collective Intelligence Main article: DEWmocracy II In 2009, the second DEWmocracy campaign began with a tour to 17 cities in the United States, where people living in these cities were given a chance to taste many new flavors of Mountain Dew.Īt the same time, Dew Labs members were sent a case to taste test seven distantly unique flavors to suggest their reviews on which they prefer out of the seven. Its tagline is "Smooth Citrus Flavor DEW with Other Natural Flavors" in the United States, while its diet version's tagline was "Smooth Citrus Diet Dew with Other Natural Flavors." In Oceania, its catchphrase is " DEW with a Blast of Lemon Flavour." History (2009) Taste testing release In Japan, it is a Cool Citrus flavor, while in New Zealand, it is a Lemon flavor. In Canada, it sports the same flavor following the American flavor of White Out. White Out is a Smooth Citrus ( Yuzu Lemongrass) flavor of Mountain Dew, and its name implies having a white look.ĭuring the initial DEWmocracy campaign, fans of the competing flavors referred to White Out as "Sprite Out," mocking its flavor profile as very similar to Sprite. 2.2 (2010) DEWmocracy II: Collective Intelligence.It becomes the opportunity to be “in the know” when people can get their hands on a special beverage. From Speedway’s MTN DEW Spark to restaurant specific options, these special beverages add to the excitement of new product launches. ![]() Mountain Dew has offered location specific offerings previously. Many people will make a point to shop a particular store just for a special offering. ![]() Starting on September 13, this beverage will be available exclusively at the Kroger Family of Companies, which included the following stores Kroger, Baker’s, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Gerbes, King Soopers, QFC, Ralph’s, Smith’s and others.Īs “one of Kroger’s biggest beverage launches in history,” this Mountain Dew beverage drop shows the importance of exclusive offerings. While many people will want a taste of the newest Mountain Dew beverage, it has a limited release. MTN DEW Thrashed Apple, photo provided by MTN DEW Where is MTN DEW Thrashed Apple available? It would be interesting to see how these rocking characters could be featured in other branded items. The DEW Nation is quite loyal and often likes to show their connection to their favorite beverage brand. This idea seems to be a continuation of the approach from Major Melon, which featured a special character.Īdding a character to the mix could expand the offerings in the DEW Store. The design features a variety of heavy metal characters. While many people will focus on the flavor, another aspect of this beverage launch is interesting. We have created MTN DEW THRASHED APPLE with the confidence that it will become a quick favorite amongst DEW Nation.” Instead, this beverage celebrates the juicy, refreshing tastes that come with apple picking, but with a Mountain Dew twist.Īccording to Pat O’Toole, vice president, marketing MTN DEW, “With the perfect combination of tart and sweet, Thrashed Apple is a refreshingly bold drink that only DEW could deliver. This beverage is far from those spice or pie flavors. The new MTN DEW Thrashed Apple is described as combining the classic citrus with a crisp apple flavor. From summer’s new Baja Blast flavors to the recent DEW Store offering of the MTN DEW Flamin’ Hot, that classic citrus forward beverage can take on a myriad of flavor combination. While the beginning of the year started with the addition of Major Melon, the flavor innovation has continued. Over the past year, Mountain Dew has pushed the flavor boundaries. While many people will want to strike up a new chord to celebrate this new Mountain Dew beverage, it is a location exclusive flavor. Fall flavors are taking over store shelves and the new MTN DEW Thrashed Apple will have the DEW Nation bobbing in the cooler for another bottle. ![]()
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